Snow Day at Primitive

Sensing the downsizing trend in home design, Primitive’s owner, Glen Joffe, has started a series of quarterly in-store invitational events that challenge local designers to create smart, distinctively themed looks for small spaces, using Primitive’s third floor and objects, furnishings, and staff support. First up is Brian Snow of SemelSnow Interior Design, who took the task to heart. “Spaces have to be more flexible now,” he says. “Even though people like the economy of less square footage, they don’t want to sacrifice style.” See what he came up with at an opening reception this Friday, 6-9 p.m.

W/PRIMITIVE, challenges prominent interior design firms to illustrate how they have mastered contemporary design trends. Discover how Brian Snow of SemelSnow Interior Design fused innovation with imagination to create a memorable, multi-use environment for a small space.